Reinvent Mobile Marketing and Service

Imagine a quick and easy way to get close to your users, using a device they already use: their smartphones. With bluepath’s indoor positioning and navigation solution, you can create a location-based customer engagement platform quickly and easily. Here’s how our solution works:

bluepath’s Solution at a Glance

bluepath can provide you with a turnkey indoor geolocation marketing and service platform – or just the SaaS platform. You decide.

bluepath SaaS Solution

  • iOS and Android SDK
  • Easy-to-use dashboard
  • Powerful analytics
  • Location-based services
  • Campaign management


Beacons infrastructure

  • iBeacons and Google Eddystone Beacons
  • Low cost
  • Small form factor
  • Can be installed almost anywhere


Mobile App

  • Great user experience
  • Real-time marketing
  • Add new services


User Smartphones

  • iOS & Android compatible
  • Built-in Bluetooth
  • Senses other Bluetooth devices
  • Users interact via mobile app

Solution Highlights

Full stack of services

Our services include indoor positioning, indoor navigation, location-based marketing, mobile user tracking, and location sharing. Includes instant messaging, gamification, and service bookmarking.

SaaS solution

Can be flexibly deployed to meet your business and IT needs. Buy just the SaaS platform – or a turnkey white labeled solution that extends your brand and enhances your customer experience.


Provides rich tools to create interactive maps, services, and events; real-time user tracking; heat maps of user behavior; marketing campaign management; and data analytics.


bluepath is available on both Apple iOS and Android operating platforms. Mapping: Upload your own maps, set the iBeacon positions, and use our Graph Editor to design directions. Your location-based services are ready to use.

Integrates with everything

Use our SDK (software development kit) and APIs to integrate bluepath with your mobile app, CRM system, social networks, and more

Smart Devices

Users can access bluepath geolocation services on their Apple and Android smartphones, tablets, and wearable devices, such as Apple Watch and Android Wear.

Data storage

You control how data is stored, using your own private cloud for regulated customer data or a hybrid cloud for different services and data types.


  • Deliver an exceptional mobile experience that delights users
  • Locate users to within one meter in large venues
  • Offer indoor and outdoor wayfinding and value-added services
  • Leverage personalized marketing to maximize sales and create cross-sell/upsell opportunities
  • Combine with CRM, social media, and third-party data to create robust user profiles
  • Perform test-and-learn marketing to drive results
  • Use heatmaps to improve amenity location, walking routes, and more
  • Strengthen security with monitoring, alerts, exit maps, and rapid staff mobilization


  • See a proof of concept in 30 minutes
  • Be up and running in under four hours
  • Buy a turnkey solution or use with your existing technology (your mobile app and Bluetooth devices)
  • Powered by low-cost, easy-to-place Bluetooth devices such as iBeacons and Google Eddystone Beacons and Bluetooth wireless signals in users’ smartphones
  • Uses 60% fewer iBeacons than the devices alone

Contact Us

Take your service and marketing to the last meter. Contact us to learn how.

Global HQ
bluepath AG
Schlossstrasse 19
82031 Gruenwald

Email: [email protected]
Tel: +49 89 21543088
Fax: +49 322 24267852

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