Indoor positioning and navigation for Railways

Railway Challenges

Busy train stations can be crowded and difficult to navigate, especially for commuters, business travelers, families, and the disabled.

Railway Opportunities

Blend the physical and digital to create an exceptional customer experience, while optimizing traveler flow and train loads. Create and exploit new sales opportunities.
At a busy railway station in Asia, visitors who spent 15 minutes getting lost can use interactive wayfinding on their smartphones to locate their trains and enjoy amenities.

Indoor positioning

Show users their current location and path to desired destination

Display accessible routes and services for disabled passengers

Show passengers points of interest and other shops and restaurants around them

Empower travelers with special needs to contact railway staff and request support based on their current position

Indoor Navigation

Dynamically update users’ location as they progress towards to their next stop

Provide travelers with the estimated time to reach platforms or make connections

Provide alternate routes to decrease crowding during peak times of facility usage

Offer directions to key services such as ticketing counters, public restrooms, information desks, and more

Enable travelers to find each other and navigate to a central location quickly and easily

Location-Based Marketing and Services

Send personalized welcome messages and travel updates

Drive sales of food, beverage, and retail with proximity-based offers

Use promotions, coupons, and loyalty offers to increase impulse purchases

Enable users to book seats in restaurants and order food from their phones

Upsell and cross-sell services such as first-class tickets and other amenities

Context-Based Information and Updates

Retrieve mobile tickets as passengers board trains

Provide relevant information, such as the wait time to the next train or the train number and destination

Provide travelers with real-time, profile-based offers on future trips on as they pass by check-in and sales desks

Mobile User Tracking

Send immediate notifications with exit maps and directions in the event of an emergency

Locate passengers and staff to streamline evacuations and enhance security

Keep track of your children’s location with smart bracelets and receive alerts if they wander away

Data Analytics and Business Results

Improve customer satisfaction with a better travel experience

Analyze passenger data to create new products and services

Drive marketing and sales effectiveness with targeted, behavior and location-based offers

Use heatmap and footfall analysis to redirect passengers to alternate services to reduce crowding or address service closures

Accelerate Passenger Flow and Spending with Interactive Services

Railway Challenges

Railway Opportunities