Retail Challenges
Retailers use digital and offline marketing to increase sales. However, they often lack a means to connect with customers at the most important moment – when they are passing by or in their stores. 60% of shoppers say they would like to receive beacon-trigged content on their smartphones.
Retail Opportunities
Use location-based marketing to drive product sales for higher revenues and profitability. Leading retailers are fast adopting beacon-powered retail strategies, including integrated loyalty programs, profile-based offers, and mobile couponing. Beacons will influence more than $4 billion USD in retail sales in 2015 – a number that will grow 10-fold in 2016.