Loading...

Increase Marketing ROI and Campaign Effectiveness with Real-Time Offers and Indoor Navigation

Retail Challenges

Retailers use digital and offline marketing to increase sales. However, they often lack a means to connect with customers at the most important moment – when they are passing by or in their stores. 60% of shoppers say they would like to receive beacon-trigged content on their smartphones.

Retail Opportunities

Use location-based marketing to drive product sales for higher revenues and profitability. Leading retailers are fast adopting beacon-powered retail strategies, including integrated loyalty programs, profile-based offers, and mobile couponing. Beacons will influence more than $4 billion USD in retail sales in 2015 – a number that will grow 10-fold in 2016.

Indoor positioning

  • Provide shoppers with maps of malls or store departments to help them plan their visits
  • Showcase mall and store amenities to ensure high usage
  • Provide interactive content so visitors can explore options before they start their journey

Indoor Navigation

  • Give turn-by-turn directions to stores, restaurants, and other amenities
  • Help shoppers calculate the fastest, easiest route to where they want to go
  • Enable visitors to bookmark their car location and trace their path back, eliminating the frustration of getting lost
  • Provide shoppers who have mobility issues with easy access to accessible routes, elevators, and more

Context-Based Information and Updates

  • Provide shoppers with information on designers and collections as they enter clothing departments
  • Prompt visitor to redeem coupons before they leave stores
  • Provide shoppers with information on related goods they can purchase, such as accessories for clothing or bakeware for china

Location-Based Marketing and Services

  • Welcome visitors to your venue and provide multi-lingual digital content to enhance their experience
  • Offer VIPs extra services and immediate attention
  • Provide personalized, location-based promotions for higher sales or engagement
  • Customize offers to specific departments or even items
  • Execute split-test marketing campaigns to analyze which ones perform the best

Mobile user tracking

  • Ensure guest security and crowd control by tracking movement
  • Send immediate notifications with exit maps and directions in the event of an emergency
  • Locate passengers and staff to streamline evacuations and enhance security
  • Monitor your children’s location with smart bracelets and receive alerts if they wander away

Location Sharing

  • Help shoppers find their friends and family easily across large, multi-floor complexes and meet at a central location
  • Connect shoppers with staff for speedier service using real-time messaging
  • Enable information desk staff to message customers directly
  • Enable managers to message staff about new duties, to improve customer service

Data Analytics and Business Results

  • Use heatmap and footfall analysis to plan store openings, merchandise displays, sales and more
  • Increase shopper satisfaction with the shopping and visit experience
  • Increase impulse purchases when shoppers are most likely to spend
  • Connect with new customers and strengthen loyalty with VIPs
  • Decrease marketing costs, while enhancing ROI
  • Achieve sales targets with immediately deployable campaigns

Contact Us

Take your service and marketing to the last meter. Contact us to learn how.

Get the latest news.

Sign up to learn about bluepath’s innovations.

Global HQ
bluepath AG
Schlossstrasse 19
82031 Gruenwald
Germany

Email: [email protected]
Tel: +49 89 21543088
Fax: +49 322 24267852

Tech Alliance