Museum Challenges
Museum visitors and groups typically have a short period of time to see attractions. Many rely on paper brochures and signage to find their way around halls, missing exhibits and amenities. In addition, many museums are seeking ways to boost attendance and engage Millennial visitors, who want to use their smartphones, sensors, and social networks – to learn and share.
Museum Opportunities
Museums have a tremendous opportunity to build and extend the mobile user experience – providing interactive maps, highlighting services, and building engagement. Location-based marketing can drive per-visit revenues at restaurants and retail venues.